Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And Rashed is working to create that pipeline between brand and consumer using Digital and traditional platforms throughout his career...
Rashed can be described as a passionate entrepreneur and a very focused individual who has more than 9 years of experience in working with ISP, Technology, Telecommunication and Mobile Financial services. He is a digital media frontrunner and working with different digital services specially e-commerce, ad network and search technology for the last couple of years.
Rashed is working to help companies find the subject and medium that best fits their unique identity, and then help technical team to produce high-quality digital contents/services that meets their objectives.
Right now, Rashed is working in SSL Wireless in Product Design and Digital Marketing He also worked as COO [Chief Operating Officer] of Chorki Limited, one of the leading technology firms in Bangladesh. Chorki has an unique proposition in IT field as they are the only company which has developed search technology, ecommerce platform, ad network and analytics tool for local companies. Before Chorki Limited, Rashed worked in bKash limited and led several big-ticket research projects like Brand Track and Agent Effectiveness Index. Rashed also worked with the digital team in bKash and launched first ever-Digital Graphical Novel in Bangladesh “SPARK”. Rashed also initiated the biggest tri-party project in bKash with WestrnUnion and MasterCard.
Back in 2010-11, at QUBEE, Rashed was the guy who started the digital marketing culture in Bangladesh using Facebook and QUBEE Facebook Page was the first corporate Facebook Page to get 100K likes in 2011. Rashed also launched first pre-pay broadband service, Internet based Loyalty Platform: “ACE CLUB” during his tenure in QUBEE.
Rashed also worked in ROBI and aamra networks in his early career days and learnt a lot about sales and customer relationship management. He is also responsible for founding few other startups: Jhalmoori.com, Off-trak Digital Consultancy and Tarabati event management.
Rashed is mainly specialized in digital services, digital marketing, product design, Internet, consumer behavior, brand awareness, and Omni-channel marketing campaigns and strategies.